Full price list

Everything we offer.

All services are delivered remotely for one location. Onsite work and multi-location firms are quoted separately.

Best value

The Advance & Defend Package

Everything we offer for one location: the full hospice program, the growth program, Quotely, and your own Hospice App.

Hospice Program BuilderIncludes the Hospice Analysis and Hospice Toolkit$2,500
Comprehensive Growth ProgramIncludes the Core Growth Audit and Market Share Analysis$4,000
Quotely setup$500
Quotely, first 12 months12 × $99$1,188
Hospice App build$1,000
Hospice App hosting, first year$250
Value if bought separately$9,438
Package price
$7,500

You save $1,938

After the first year: Quotely $99/month and Hospice App hosting $250/year.

Talk about the package →

Hospice

Hospice AnalysisResearch report
Every hospice serving your area, from Medicare provider data and public listings: locations, size, services, and who to contact, ranked by fit. Delivered as a spreadsheet, with a 30-minute call to walk through it.
Included in the Hospice Program Builder
$500
Book it
Hospice Partnership ToolkitComing soonDo it yourself
Ten ready-to-edit pieces: readiness checklist, territory builder, outreach scripts, in-service presentation, leave-behinds, six-month calendar, follow-up scripts, relationship tracker, manager scorecard, and advisor onboarding.
$299
Join the list
Hospice Team Workshop2 hours · up to 10 people
Your team practices calling on hospices, booking in-services, and tracking follow-up. Includes the toolkit, a 30-day plan, and a follow-up call.
$1,250
Request a date
Hospice Program Builder6-month project · paid once
We build the whole program with you: the Hospice Analysis, the toolkit adapted to your firm, a kickoff, staff training, a six-month calendar with named owners, and three check-ins at 60, 120, and 180 days.
Includes the Hospice Analysis
$2,500total, not monthly
Book a call
Hospice AppYour brand, on hospice workers' phones
A phone app for the hospice staff you work with, branded with your firm's name and logo. Hospice workers download it once, then have one-tap access to your pricing, how to start arrangements, your firm's information, and your death-call line. Share it during visits and in-services.
$1,000build + $250/yr hosting · $500 with the Builder
Ask about it
Hospice Tracking CRMComing soonSoftware
Every hospice office, owner, and next step in one place, with overdue alerts and a weekly manager view.
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Get early access

Digital marketing

QuotelyFollow-up tool for price shoppers
After a family calls for prices, your staff build a personal quote in about a minute and send it by text or email: the family's name, who they spoke with, an itemized price, and a button to start arrangements. If a quote isn't opened within three hours, Quotely sends a friendly check-in automatically. At the cremation center where it was built, close rate went from 22% to 58% after launch.
See how it works
$500setup + $99/month
Book a demo
Market Share AnalysisResearch report
We use AI to collect and read the obituaries published by firms in your market, then compare them with CDC death data for your counties. You get an estimate of total deaths, each firm's share, and how your share has moved, with the method and its limits spelled out.
Included in the Core Growth Audit and the Growth Program
$500
Book it
Marketing Self-Audit ToolkitComing soonDo it yourself
Check your own website, pricing page, Google profile, reviews, lead tracking, and ad spend, then build a 90-day plan.
$149
Join the list
Core Growth AuditThe game plan · 10 business days
You get the plan; your team does the work. A review of your website, pricing, Google profile, ads, follow-up, and up to three competitors. You get a scorecard, five priorities, a 90-day plan with owners, an estimate of how many calls you can handle, and a 60-minute findings meeting.
Includes the Market Share Analysis · full price credited toward the Growth Program
$1,500
Book a call
Comprehensive Growth ProgramDone with you · 6 months
The audit, then Pierce helps you make the changes. He does the legwork: emailing your marketing agency, asking your website company for updates, fixing your Google profile, setting up follow-up, and checking that it got done.
Includes the Core Growth Audit, Market Share Analysis, Hospice Analysis, and Hospice Toolkit
$4,000paid in full · or $750/month × 6
Book a call
Core Growth Audit · $1,500

You get the game plan.

We find what's working, what isn't, and hand you five priorities and a 90-day plan. Your team makes the changes.

Comprehensive Growth Program · $4,000

We do it with you.

The same audit, then six months of Pierce doing the legwork: calling your agency, getting your website updated, fixing your Google profile, and making sure it all gets done.

Leadership Coming soon

Leadership downloadsDo it yourself
Guides for setting expectations, giving direct feedback, and holding the line, built on A Failure of Nerve.
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Join the list
Leadership workshopFor your managers
Your leaders practice the conversations they've been putting off and leave with a plan.
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Join the list
SpeakingConferences and associations
“When Caring Becomes Cowardice: Leadership for a Thin-Skinned Generation,” selected for ICCFA Experience 2027.
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Ask about a date
Leadership coachingOne-on-one
Coaching for owners and managers working through a real leadership challenge.
—
Join the list

Cemeteries

Everything on this page is built for funeral homes and cremation centers. If you run a cemetery, Pierce can custom-build any of it for you, from preneed follow-up and community outreach to a Quotely set up for plots and markers. He operates three cemeteries himself, so just reach out.

Talk about your cemetery

For existing clients

Growth PartnershipMonth to month
A 45-minute monthly review of your numbers and next decisions, with light email help between calls.
$500per month
Ask Pierce
Strategy Call60 minutes
One call on whatever you need, with a short brief beforehand.
$250
Ask Pierce

Free

20-minute call with Pierce
Tell him the problem. He'll tell you which service fits, if any.
$0
Book
Hospice readiness check
Eight quick questions. See where your hospice program stands and what to fix first.
$0
Start
Free tools
A quick growth check and writers for family replies and hospice emails.
$0
Open
What's included in what

The bigger plans include the smaller ones.

Hospice AnalysisHospice ToolkitMarket Share AnalysisQuotelyHospice AppDone with you
Hospice Team Workshop · $1,250—✓————
Hospice Program Builder · $2,500✓✓——$500 add-onHospice
Core Growth Audit · $1,500——✓——Plan only
Growth Program · $4,000✓✓✓——Marketing
Quotely · $500 + $99/mo———✓——
Advance & Defend Package · $7,500✓✓✓✓ 1st year✓ 1st yearEverything

Bought a toolkit first? What you paid (up to $299) comes off the matching workshop or the Builder if you book within 30 days.

Not sure? Ask.

Twenty minutes, free. You'll leave knowing which service fits, or that you don't need one yet.