Lead with nerve.
A leadership program for deathcare owners and managers, built on Edwin Friedman's A Failure of Nerve and Pierce's ICCFA Experience 2027 talk. Downloads, workshops, speaking, and coaching.
“When Caring Becomes Cowardice: Leadership for a Thin-Skinned Generation”
The talk this program is built around. Pierce will lead it at the 2027 ICCFA Experience in Denver.
Kind leaders still have to lead.
Deathcare is a caring profession, and that's its strength. But caring can turn into avoiding: skipping the hard conversation, bending the standard for whoever pushes back hardest, keeping the peace instead of setting the direction. Teams feel that, and they drift.
Edwin Friedman's A Failure of Nerve describes a different kind of leader: calm under pressure, clear about where they stand, and still close to their people. This program turns that idea into practical tools for owners and managers in funeral homes, cremation centers, and cemeteries.
Read it, practice it, hear it, live it.
Tools for hard conversations
Ready-to-use guides for setting expectations, giving direct feedback, and holding the line with staff, families, and partners.
Coming soonTraining for your managers
Working sessions where your leaders practice the conversations they've been putting off, and leave with a plan.
Coming soonPierce at your event
The talk for state associations, conferences, and company meetings, adapted to your audience.
Ask about a dateOne-on-one with Pierce
Coaching for owners and managers working through a real leadership challenge in their firm.
Coming soonBe first in line.
Join the list and you'll hear first when the downloads, workshops, and coaching open.